"I’ve known Mark Herrera for over 12 years and have tremendous respect for him as both a leader and mentor in venue safety and security. What sets Mark apart is how he teaches—he inspires confidence, calm, and accountability, equipping people with new tools to add to their tool box to help people carry out their job. Across the entire industry Mark leads with integrity helping shape national safety and security standards.”
Billy Langenstein - Senior Director Security Services at National Football League (NFL)
Rob Matwick – EVP Business Operations, Texas Rangers
“His ability to connect with staff at all levels made the training both practical and inspiring. We left more unified and prepared.”
Heidi Weingartner – Chief HR Officer, Dallas Cowboys
“Mark’s training gave our team the confidence to identify and respond to threats before they escalated. His impact on our culture of safety has been lasting.”
Bill Shaw – General Manager, Dickies Arena
“Mark’s guidance through DHS initiatives has shaped venue safety standards across the country. His leadership is invaluable.”
“Mark’s training resonates because it is both real-world and motivational. Staff leave not only better prepared, but proud of their role in protecting others.”
Rick Burkhead – FIFA World Cup 2026 Dallas Host Committee
Jim Carley – VP Operations, Bass Performance Hall
“What sets Mark apart is how he empowers staff to take ownership of security. He transforms awareness into action.”
Jerry Lucio – Director of Security, American Airlines Center
“Mark’s work with our staff was eye-opening. He doesn’t just train; he builds a mindset of vigilance and resilience.”
Frank Poe – Former CEO for the Georgia World Congress Center Authority
“I have had the honor of working with Mark, professionally through prior affiliation with IAVM. In that capacity, I served as the volunteer Dean for IAVM’s AVSS (Academy for Venue Safety and Security). Mark was our primary liaison to the IAVM staff for the execution of content developed by the volunteer AVSS faculty.
Mark’s expertise, professionalism and tenacity became hallmarks for ensuring the continued success of AVSS, IAVM’s premier safety/security academy. As my volunteer role adjusted due to my “day job”, I was able to support Mark as he expanded AVSS into the public assembly industry “go to safety, security and guest experience program”.
Mark continues to be a leader in these critical areas for the public assembly industry with his company Global Awareness Professionals (GAP). If you are considering someone with the proven track record in developing, enhance and/or professional development of your team in safety, security, guest experience, and emergency preparedness, I would highly recommend Mark and his team.”
Monica Paul – Executive Director, Dallas Sports Commission
“Mark is a true industry leader whose training leaves a lasting impact on teams and organizations alike.”
“Working with Mark was transformational for our staff. His real-world experience combined with a personal leadership style gave our team confidence in ways we hadn’t experienced before.”
Carlos Perez – SVP, Allied Universal Event Services
“Mark has an unmatched ability to bridge the gap between guest services, operations, and security. His programs elevate entire organizations, not just departments.”
Ty Richmond – President, Allied Universal Event Services
Phil Gilbert – VP, ASM Global
“Few in this industry combine credibility, passion, and vision like Mark Herrera. His training sets the standard.”